AUTHORS reached out to me to help create this powerful series of spots designed to strengthen Udemy’s brand presence in the UK and Brazil.
We developed a loose, artistic visual language that celebrates trailblazers—people eager to learn new things and create new opportunities for themselves, their families, and their communities.
To bring this idea to life, we used gestural brushstrokes that animate seamlessly over live-action footage.

You can see here some bits of the animated shots alongside with some Styleframes.

ANIMATION DIRECTOR: Antoni Sendra

CREATIVE DIRECTOR: Fred Sprinkle

PRODUCER: Ryan Berkey and Raquelle Koontz

ANIMATION: Antoni Sendra and Luis Llácer