The conversations on Twitter are messy and complex, so the brand built a creative system that’s complex and imperfect, by design.They presented their new look in 2021. I was in charge of directing an internal video to communicate to all the Twitter workers this brand refresh.
We used animation in a mixed media approach employing collage as the main driven force. We embraced imperfection trying to make evident the act of making. The DIY punk attitude added a lot of character into the piece. We merged a wide range of animation techniques, such as Stop Motion and Pixilation, Hand Drawn Animation and Digital Collage. We brought to the mix the best of analog and digital realms.
Unfortunately, the project hasn’t been publicly released yet, and I hope to share with you the result in the near future.
PRODUCER: María Soler
ANIMATORS: Maks Fede, Antoni Sendra
DIRECTOR ASSISTANT: Luis Llácer
DESIGN: Maks Fede, Rafa Orrico, Antoni Sendra
STOP MOTION: Pangur Animation, Luis Llácer
MUSIC: Banjo Soundscapes