Podenc

Sojasun

TV Commercial

Sojasun

TV Commercial

Sojasun’s French Brittany-based roots go back over 30 years. Agency La Chose approached us to produce an advert to reflect Sojasun’s eco brand values, highlighting the unique story behind its renowned soy products. I teamed up with BOL to create this mixed media collage campaign using a variety of techniques, from Stop Motion, to Live Action or Cel Animation, in order to relay this story. Our aim was to create an immersive experience for the audience, so we paid close attention to visual metaphors and seamless transitions that would add to the story.
Style wise, collage was our go-to technique for this project, but we knew we had to give it a fresh twist and push its traditional boundaries. So we decided to take things further and really mix things up in a creative way, by taking elements from contemporary graphic design and illustration and mixing them with live action footage and photo realistic elements, for a more modern, vibrant look.
Real life characters from the live action shooting were a key element to the production, as well, as they allowed us to step up the levels of visual expression and seamlessly have them interact with the graphic world we created around them.
Each and everyone of these techniques came to add a different layer of meaning, detail and surprise, so that the viewer would never know what to expect next: cartoony cel animated elements enhanced the fun mood of the film; 3D animations came to add depth and break the rhythm of the flat cutout style; stop-motion animations enriched every action with so much detail, while motion graphic transitions gave an extra beat to the production’s pace.
In the end, this bold mix of elements – from the graphic approach, to the array of animation techniques, managed to take this production to a whole new different level, blending creativity, fun and innovation, much in the spirit of Sojasun’s values.

 

Direction: Podenco
Production: BOL
Client : Sojasun
Agency: La Chose
Executive Producers: Marcello Buselli, Pierre Gobin
Head of Production: Victoria Ventura
Production Assistant: Ariadna Pons
Art Direction: Podenco
Direction of Photography: Carlos Aparicio
Still Photographer: Marçal Vaquer
Still Photographer Assistant: Narcís Rovira
Storyboard: Luis Llacer
Illustration: Eudald Salarich, Marc Stuart
2D Animation: Edu Altarriba, Pol Solà
Cel Animation: Matteo Ciompallini
Clean-Up: Matteo Ciompallini
Stop Motion: Pangur Animation
Compositing: Edu Altarriba, Eudald Salarich, Pol Solà
Service Production: Lacen Studios
Music: Hocine Alliche
Sound Design: Hocine Alliche
Sound Mix and Mastering : Octopus