Podenc

Giovanni Rana

Commercial

Giovanni Rana

Commercial

I was approached by the wonderful team of Represent film (formerly known as Wanda Hamburg) to pitch for this commercial. The main idea was to tell the story of Giovanni Rana, a man that started as a simple baker and ended up building a fresh pasta manufacture by not losing the traditional procedures. We went to Hamburg to shoot this collage style commercial. A combination of Live Action and Stop Motion Animation.
Two years later, I was lucky enough to repeat my collaboration with Giovanni Rana and Wanda Productions. We decided to use part of the footage of our first spot and complement it with brand new shots of food. We kept the same collage aesthetic, but we went a little bit further by adding some parallax effect to the compositions. This time our main goal was to set the food in the foreground and to bring to life the freshness and authenticity of the ingredients.

 

AGENCY: Leo Burnett
PRODUCTION COMPANY: Wanda Hamburg
DIRECTOR: Antoni Sendra
ANIMATION AND COMPOSITING: Holke 79, Thomas Schlinder and Christian Heyde
STOP MOTION ANIMATION: Pangur Animation
DOP: Carlos Aparicio