Podenc

Dean Martin

Music video


 

 

 

Dean Martin

Music video

I was approached by Sony Music to direct a music video for Dean Martin. They wanted a mixed media piece, but designed and animated in a modern and engaging fashion.

I wanted to translate the gentle and delicate mood of the song into a collage, trying to showcase the traditional romantic imagery in a refreshing way. So the real challenge was to make something corny look cool. For that, we used 3D animations that were tweaked and repurposed inside photoshop by applying an airbrushed film poster style effect to them. The result is an immersive and stylized piece that pushes the boundaries of photorealism into an illustration realm.

 

DIRECTION AND ANIMATION: Antoni Sendra
COMISSIONER: Ash Peters
3D ANIMATION: Marc Guardiola
CEL ANIMATION: Luis Llácer