Podenc

Apple

Crate Junkie

Apple

Crate Junkie

This was the first time I was asked to do an animation for a music cover. Platoon (a creative artist services company part of Apple) was launching a new playlist dedicated to crate diggers looking for inspiration of undiscovered and rare beat sources. It would showcase an eclectic blend of source material songs that have been sampled in popular music, with genre focuses on R&B, Jazz, Hip-Hop and Funk. They wanted something retro vibe in a collage textural style of graphics, something that evokes a “worn in” faded aesthetic. So I designed a character inspired by the early hip hop pioneers, those who elevated the sample technique to a truly art form.

Feel free to listen to the Playlist

 

DIRECTION, DESIGN AND ANIMATION: Antoni Sendra
COMMISSIONER: Kristene Lew
CEL ANIMATION: Luis Llácer